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Persistent link: https://www.econbiz.de/10009554671

Estimating the value of brand-image associations : the role of general and specific brand image

Sonnier, Garrett; Ainslie, Andrew - In: Journal of marketing research : JMR 48 (2011) 3, pp. 518-531

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Tariff choice with consumer learning and switching costs

Goettler, Ronald L.; Clay, Karen - In: Journal of marketing research : JMR 48 (2011) 4, pp. 633-652

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Models of sequential evaluation in best-worst choice tasks

Dyachenko, Tatiana; Walker Reczek, Rebecca; Allenby, Greg M. - In: Marketing science 33 (2014) 6, pp. 828-848

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An integrated model of discrete choice and response time

Otter, Thomas; Allenby, Greg M.; Zandt, Trish van - In: Journal of marketing research : JMR 45 (2008) 5, pp. 593-607

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A Bayesian mixed logit-probit model for multinomial choice

Burda, Martin; Harding, Matthew; Hausman, Jerry A. - In: Journal of econometrics 147 (2008) 2, pp. 232-246

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A Bayesian mixed logit-probit model for multinomial choice

Burda, Martin (contributor); Harding, Matthew (contributor); … - 2008

In this paper we introduce a new flexible mixed model for multinomial discrete choice where the key individual- and alternative-specific parameters of interest are allowed to follow an assumptionfree nonparametric density specification while other alternative-specific coefficients are assumed to...

Persistent link: https://www.econbiz.de/10003746887

The effects of experience on preference : theory and empirics for environmental public goods

Czajkowski, Mikołaj; Hanley, Nick; LaRiviere, Jacob - In: American journal of agricultural economics 97 (2015) 1, pp. 333-351

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Bayesian procedures as a numerical tool for the estimation of an intertemporal discrete choice model

Haan, Peter; Kemptner, Daniel; Uhlendorff, Arne - In: Empirical economics : a journal of the Institute for … 49 (2015) 3, pp. 1123-1141

Persistent link: https://www.econbiz.de/10011377339

Essays on discrete choice and Bayesian modeling in marketing

Kosyakova, Tetyana - 2017

Persistent link: https://www.econbiz.de/10011886897