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Brand marketing, big data and social innovation as future research directions for engagement
Calder, Bobby J.; Malthouse, Edward C.; Maslowska, Ewa - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 579-585
Persistent link: https://www.econbiz.de/10011483116
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Creating brand engagement on digital, social and mobile media
Malthouse, Edward C.; Calder, Bobby J.; Vandenbosch, Mark B. - In: Customer engagement : contemporary issues and challenges, (pp. 85-101). 2016
Persistent link: https://www.econbiz.de/10011430596
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How to capture consumer experiences : a context-specific approach to measuring engagement : predicting consumer behavior across qualitatively different experiences
Calder, Bobby J.; Isaac, Mathew S.; Malthouse, Edward C. - In: Journal of advertising research 56 (2016) 1, pp. 39-52
Persistent link: https://www.econbiz.de/10011486042
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On the go : how mobile shopping affects customer puchase behavior
Wang, Rebecca Jen-Hui; Malthouse, Edward C.; … - In: Journal of retailing 91 (2015) 2, pp. 217-234
Persistent link: https://www.econbiz.de/10011308947
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The effects of adopting and using a brand's mobile application on customers' subsequent purchase behavior
Kim, Su Jung; Wang, Rebecca Jen-Hui; Malthouse, Edward C. - In: Journal of interactive marketing : a quarterly … 31 (2015), pp. 28-41
Persistent link: https://www.econbiz.de/10011373132
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A primer on using behavioral data for testing theories in advertising research
Liu-Thompkins, Yuping; Malthouse, Edward C. - In: Journal of advertising : official publication of the … 46 (2017) 1, pp. 213-225
Persistent link: https://www.econbiz.de/10011686526
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Too good to be true : the role of online reviews' features in probability to buy
Maslowska, Ewa; Malthouse, Edward C.; Bernritter, Stefan F. - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 142-163
Persistent link: https://www.econbiz.de/10011687909
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Do online reviews affect customers differently when they are actually read?
Maslowska, Ewa; Malthouse, Edward C.; Viswanathan, Vijay - In: Challenges in an age of dis-engagement, (pp. 59-70). 2017
Persistent link: https://www.econbiz.de/10011688271
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Creating stronger brands through consumer experience and engagement
Calder, Bobby J.; Hollebeek, Linda D.; Malthouse, Edward C. - In: Customer engagement marketing, (pp. 221-242). 2018
Persistent link: https://www.econbiz.de/10011739863
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Opportunities for and pitfalls of using big data in advertising research
Malthouse, Edward C.; Li, Hairong - In: Journal of advertising : official publication of the … 46 (2017) 2, pp. 227-235
Persistent link: https://www.econbiz.de/10011705748