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Marketing communications with...
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Consumer behaviour
51
Konsumentenverhalten
51
Marketing management
33
Relationship marketing
33
Beziehungsmarketing
32
Marketingmanagement
32
Brand management
24
Markenführung
23
Advertising
19
Werbung
18
Markenartikel
16
Advertising effects
15
Brand
15
Social Web
15
Social web
15
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15
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13
Online-Marketing
13
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10
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10
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10
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10
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Online-Handel
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246
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Language
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English
159
Undetermined
111
Author
All
Schultz, Don E.
170
Malthouse, Edward C.
78
Calder, Bobby J.
21
Kitchen, Philip J.
17
Schultz, Don
16
Maslowska, Ewa
14
Block, Martin P.
12
Kerr, Gayle
8
Peltier, James W.
8
Block, Martin
7
Kim, Su Jung
7
Aksoy, Lerzan
6
Hollebeek, Linda D.
6
Kim, Ilchul
6
Raman, Kalyan
6
Viswanathan, Vijay
6
Lariviere, Bart
5
Schultz, Heidi F.
5
Buoye, Alexander
4
Fudurić, Morana
4
Jain, Varsha
4
Peltier, James
4
Schibrowsky, John A.
4
Aksoy, Pelin
3
Collinger, Tom
3
Cooil, Bruce
3
Dens, Nathalie
3
E. Schultz, Don
3
Han, Dongsub
3
Joosten, Herm
3
Keiningham, Timothy
3
Larivière, Bart
3
Lopes, Ana Isabel
3
Naik, Prasad A.
3
Pelsmacker, Patrick de
3
Srinivasan, Shuba
3
Tannenbaum, Stanley I.
3
Vakeel, Khadija Ali
3
Vandenbosch, Mark B.
3
Bailey, Scott
2
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Marketing management : a quarterly business management publication of the American Marketing Association
58
Journal of advertising research
17
Journal of marketing communications
14
International journal of advertising : the quarterly review of marketing communications
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of Service Management
8
Journal of service management
7
ADMAP : for decisionmakers in advertising, marketing, media, planning & research
6
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of Advertising Research
4
Journal of advertising
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of marketing management : MM
4
Journal of Consumer Marketing
3
Journal of business research : JBR
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of service research : JSR
3
Bridging the gap between advertising academia and practice
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
European Journal of Marketing
2
European journal of marketing : EJM
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of Business Research
2
Journal of Indian business research
2
Journal of Research in Interactive Marketing
2
Journal of media business studies
2
Journal of retailing and consumer services
2
Kellogg on branding : the marketing faculty of the Kellogg School of Management
2
Marketing research : a magazine of management and applications
2
Organizations and markets in emerging economies
2
The journal of consumer marketing
2
Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
1
Advertising theory
1
Asia-Pacific Journal of Business Administration
1
Asia-Pacific journal of business administration
1
Breaking new ground in theory and practice
1
Business horizons
1
Business marketing
1
Challenges in an age of dis-engagement
1
Customer engagement : contemporary issues and challenges
1
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Source
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ECONIS (ZBW)
124
OLC EcoSci
103
Other ZBW resources
22
USB Cologne (EcoSocSci)
12
RePEc
8
BASE
1
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171
The inevitability of integrated communications
Schultz, Don E.
- In:
Journal of Business Research
37
(
1996
)
3
,
pp. 139-146
Persistent link: https://www.econbiz.de/10005466262
Saved in:
172
COMMUNICATIONS BETWEEN ORGANIZATIONS AND THEIR MARKETS IN EMERGING ECONOMIES: A RESEARCH AGENDA
Schultz, Don E.
- In:
Organizations and Markets in Emerging Economies
1
(
2010
)
1
Persistent link: https://www.econbiz.de/10010861663
Saved in:
173
Feature Articles - MEASURING RETURNS ON MARKETING AND COMMUNICATIONS INVESTMENTS - Return on investment (ROI) is a standard measure of a company's performance. But the return on investment in brand communications is harder than most to identify. The authors describe a definitive, three-phase process for measuring current marketing effectiveness and making strategic decisions about future programs
Hayman, Dana
;
Schultz, Don E.
- In:
Planning review : a publ. of The Planning Forum, The …
27
(
1999
)
3
,
pp. 26-33
Persistent link: https://www.econbiz.de/10006627201
Saved in:
174
Viewpoint -- We can do better
Schultz, Don E.
- In:
International journal of market research : JMRS ; the …
47
(
2005
)
6
,
pp. 573
Persistent link: https://www.econbiz.de/10006691536
Saved in:
175
The Inevitability of Integrated Communications
Schultz, Don E.
- In:
Journal of business research : JBR
37
(
1996
)
3
,
pp. 139-146
Persistent link: https://www.econbiz.de/10006739172
Saved in:
176
Understanding the Diffusion of Integrated Marketing Communications
Kim, Ilchul
;
Han, Dongsub
;
Schultz, Don E.
- In:
Journal of advertising research
44
(
2004
)
1
,
pp. 31-45
Persistent link: https://www.econbiz.de/10006504447
Saved in:
177
The Role of Transactional versus Relational Data in IMC Programs: Bringing Customer Data Together
Zahay, Debra
;
Peltier, James
;
Schultz, Don E.
;
Griffin, …
- In:
Journal of advertising research
44
(
2004
)
1
,
pp. 3-18
Persistent link: https://www.econbiz.de/10006504449
Saved in:
178
Leveraging Customer Information to Develop Sequential Communication Strategies: A Case Study of Charitable-Giving Behavior - Longitudinal communications move customers through the relationship hierarchy, integrating attitudinal, motivational, and psychographical data for understanding sequential and interactive relationships.
Peltier, James W.
;
Schibrowsky, John A.
;
Schultz, Don E.
- In:
Journal of advertising research
42
(
2002
)
4
,
pp. 23-41
Persistent link: https://www.econbiz.de/10006508375
Saved in:
179
Interactive Psychographics: Cross-Selling in the Banking Industry - This paper presents the findings from a study designed to investigate the use of "interactive psychographics" to develop cross-selling strategies. Interactive psychographics is the process of identifying psychographic-based segments, profiling the segments, matching individuals to the resulting segments, and developing actionable ...
Peltier, James W.
;
Schibrowsky, John A.
;
Schultz, Don E.
; …
- In:
Journal of advertising research
42
(
2002
)
2
,
pp. 7-22
Persistent link: https://www.econbiz.de/10006509470
Saved in:
180
A Response to "Theoretical Concept or Management Fashion?" - The authors of this response to the preceding article on IMC by Cornelissen and Lock agree with the concern but disagree with the latest hypotheses regarding any theory base for IMC.
Schultz, Don E.
;
Kitchen, Philip J.
- In:
Journal of advertising research
40
(
2000
)
5
,
pp. 17-21
Persistent link: https://www.econbiz.de/10006514509
Saved in:
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