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Marketing communications with...
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Consumer behaviour
51
Konsumentenverhalten
51
Marketing management
33
Relationship marketing
33
Beziehungsmarketing
32
Marketingmanagement
32
Brand management
24
Markenführung
23
Advertising
19
Werbung
18
Markenartikel
16
Advertising effects
15
Brand
15
Social Web
15
Social web
15
Werbewirkung
15
Internet marketing
13
Online-Marketing
13
Brand image
10
Customer integration
10
Kundenintegration
10
Markenimage
10
Marketing
10
Online retailing
10
Online-Handel
10
Kommunikation
8
USA
8
United States
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Viral marketing
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Customer value
7
Marketing theory
7
Marketingtheorie
7
Communication
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Kundenwert
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Media usage
6
Mediennutzung
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5
Business-to-business marketing
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Undetermined
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Article
246
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24
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Article in journal
84
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84
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27
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27
research-article
9
conceptual-paper
4
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Language
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English
159
Undetermined
111
Author
All
Schultz, Don E.
170
Malthouse, Edward C.
78
Calder, Bobby J.
21
Kitchen, Philip J.
17
Schultz, Don
16
Maslowska, Ewa
14
Block, Martin P.
12
Kerr, Gayle
8
Peltier, James W.
8
Block, Martin
7
Kim, Su Jung
7
Aksoy, Lerzan
6
Hollebeek, Linda D.
6
Kim, Ilchul
6
Raman, Kalyan
6
Viswanathan, Vijay
6
Lariviere, Bart
5
Schultz, Heidi F.
5
Buoye, Alexander
4
Fudurić, Morana
4
Jain, Varsha
4
Peltier, James
4
Schibrowsky, John A.
4
Aksoy, Pelin
3
Collinger, Tom
3
Cooil, Bruce
3
Dens, Nathalie
3
E. Schultz, Don
3
Han, Dongsub
3
Joosten, Herm
3
Keiningham, Timothy
3
Larivière, Bart
3
Lopes, Ana Isabel
3
Naik, Prasad A.
3
Pelsmacker, Patrick de
3
Srinivasan, Shuba
3
Tannenbaum, Stanley I.
3
Vakeel, Khadija Ali
3
Vandenbosch, Mark B.
3
Bailey, Scott
2
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Published in...
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Marketing management : a quarterly business management publication of the American Marketing Association
58
Journal of advertising research
17
Journal of marketing communications
14
International journal of advertising : the quarterly review of marketing communications
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of Service Management
8
Journal of service management
7
ADMAP : for decisionmakers in advertising, marketing, media, planning & research
6
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of Advertising Research
4
Journal of advertising
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of marketing management : MM
4
Journal of Consumer Marketing
3
Journal of business research : JBR
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of service research : JSR
3
Bridging the gap between advertising academia and practice
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
European Journal of Marketing
2
European journal of marketing : EJM
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of Business Research
2
Journal of Indian business research
2
Journal of Research in Interactive Marketing
2
Journal of media business studies
2
Journal of retailing and consumer services
2
Kellogg on branding : the marketing faculty of the Kellogg School of Management
2
Marketing research : a magazine of management and applications
2
Organizations and markets in emerging economies
2
The journal of consumer marketing
2
Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
1
Advertising theory
1
Asia-Pacific Journal of Business Administration
1
Asia-Pacific journal of business administration
1
Breaking new ground in theory and practice
1
Business horizons
1
Business marketing
1
Challenges in an age of dis-engagement
1
Customer engagement : contemporary issues and challenges
1
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Source
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ECONIS (ZBW)
124
OLC EcoSci
103
Other ZBW resources
22
USB Cologne (EcoSocSci)
12
RePEc
8
BASE
1
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231
On Brands and Branding - A Clean Brand Slate
Schultz, Don E.
- In:
Marketing management : a quarterly business management …
13
(
2004
)
5
,
pp. 10-11
Persistent link: https://www.econbiz.de/10007229126
Saved in:
232
On Brands and Branding - Going in Reverse
Schultz, Don E.
- In:
Marketing management : a quarterly business management …
13
(
2004
)
4
,
pp. 10-11
Persistent link: https://www.econbiz.de/10007229501
Saved in:
233
On Brands and Branding - Expanding the View
Schultz, Don E.
- In:
Marketing management : a quarterly business management …
13
(
2004
)
3
,
pp. 10-11
Persistent link: https://www.econbiz.de/10007230115
Saved in:
234
On Brands and Branding - Understanding Total Brand Value
Schultz, Don E.
- In:
Marketing management : a quarterly business management …
13
(
2004
)
2
,
pp. 10-11
Persistent link: https://www.econbiz.de/10007230519
Saved in:
235
On Brands and Branding - More Questions Than Answers
Schultz, Don E.
- In:
Marketing management : a quarterly business management …
13
(
2004
)
1
,
pp. 10-11
Persistent link: https://www.econbiz.de/10007230912
Saved in:
236
On Brands and Branding - The New Branding Lingo
Schultz, Don E.
- In:
Marketing management : a quarterly business management …
12
(
2003
)
6
,
pp. 8-9
Persistent link: https://www.econbiz.de/10007231610
Saved in:
237
On Brands and Branding - Branding Geometry
Schultz, Don E.
- In:
Marketing management : a quarterly business management …
12
(
2003
)
5
,
pp. 8-9
Persistent link: https://www.econbiz.de/10007232021
Saved in:
238
On Brands and Branding - Live the Brand
Schultz, Don E.
- In:
Marketing management : a quarterly business management …
12
(
2003
)
4
,
pp. 8-9
Persistent link: https://www.econbiz.de/10007232332
Saved in:
239
On Brands and Branding - Freedom From Functions
Schultz, Don E.
- In:
Marketing management : a quarterly business management …
12
(
2003
)
3
,
pp. 8-9
Persistent link: https://www.econbiz.de/10007232775
Saved in:
240
On Brands and Branding - So You Want to Be a Brand Guru
Schultz, Don E.
- In:
Marketing management : a quarterly business management …
12
(
2003
)
2
,
pp. 8-9
Persistent link: https://www.econbiz.de/10007233247
Saved in:
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