Showing 1 - 10 of 19
Persistent link: https://www.econbiz.de/10008698981
Persistent link: https://www.econbiz.de/10003962489
Persistent link: https://www.econbiz.de/10009298378
Persistent link: https://www.econbiz.de/10003498472
Persistent link: https://www.econbiz.de/10011888487
Persistent link: https://www.econbiz.de/10011699077
Persistent link: https://www.econbiz.de/10014631793
AbstractThe following sections are included:SummaryResultsTechnology adoption/infrastructure and budget trendsInternal organizationCustomer facing interactionsTrading partner relationshipsBusiness resultsOrganization climate/dynamic environmentGlobalizationAPPENDIX A: SURVEY RESPONDENT SAMPLE...
Persistent link: https://www.econbiz.de/10011207057
This study investigates the reciprocal effects of media brand extensions on attitudes towards media parent brand. The results indicate that the evaluation by audiences of a brand with high credibility is enhanced as a result of the introduction of an extension with good fit, but diluted when an...
Persistent link: https://www.econbiz.de/10010950498
Information and communications technologies have changed how firms do business and create value. The objective of this study is to improve the understanding of ICT contribution to firm performance and explore the linkage between ICT impacts and business process management among various countries...
Persistent link: https://www.econbiz.de/10010832635