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The Relation between Cash Holdings and R&D Expenditures According to Ownership Structure

Kim, Hyuna; Park, Sun-Young - In: Eurasian Business Review 2 (2012) 2, pp. 25-42

In this paper, we examine how the cash holdings have an impact on R&D expenditures and whether the ownership mechanisms moderate the R&D expenditures- the resource of internal funds relationship. The result showed that cash holdings have a positively relationship with R&D expenditures....

Persistent link: https://www.econbiz.de/10011001791

Health information seeking on the Internet : the role of involvement in searching for and assessing online health information

Park, Sun-Young; Go, Eun - In: Health marketing quarterly 33 (2016) 4, pp. 327-341

Persistent link: https://www.econbiz.de/10011628491

The "just-right feeling" and recycling behaviors : the role of regulatory focus, self-construal, and involvement

Park, Sun-Young; Song, Doori - In: Journal of nonprofit & public sector marketing 33 (2021) 3, pp. 239-264

Persistent link: https://www.econbiz.de/10012623626

Do celebrity endorsements benefit familiar luxury brands? : a perspective from social adaptation theory

Park, Sun-Young; Yim, Mark Yi-Cheon - In: Journal of current issues and research in advertising 41 (2020) 1, pp. 20-35

Persistent link: https://www.econbiz.de/10012244980

Modelling the dimensionality effects on brand placement effectiveness in stereoscopic 3-D versus 2-D sports games

Yim, Mark Yi-Cheon; Abdourazakou, Yann; Sauer, Paul L.; … - In: International journal of advertising : the quarterly … 37 (2018) 6, pp. 958-983

Persistent link: https://www.econbiz.de/10012492621

The effect of CSR expectancy violation : value from expectancy violation theory and confirmation bias

Park, Sun-Young; Cho, Moonhee; Kim, Soojin - In: Journal of marketing communications 27 (2021) 4, pp. 365-388

Persistent link: https://www.econbiz.de/10012515868

Process or outcome focus? : understanding the impact of future time perspective on advertising effectiveness

Wu, Linwan; Park, Sun-Young; Ju, Ilyoung - In: Journal of current issues and research in advertising 42 (2021) 1, pp. 62-82

Persistent link: https://www.econbiz.de/10012483550

Promoting public health or underlying business interests? : the effectiveness (or ineffectiveness) of responsible drinking social causes by the alcohol industry versus non-profits

Kim, Yeonsoo; Park, Sun-Young - In: Journal of promotion management : JPM 24 (2018) 6, pp. 774-797

Persistent link: https://www.econbiz.de/10011979235

"I am not satisfied with my body, so I like augmented reality (AR)" : consumer responses to AR-based product presentations

Yim, Mark Yi-Cheon; Park, Sun-Young - In: Journal of business research : JBR 100 (2019), pp. 581-589

Persistent link: https://www.econbiz.de/10012024018

The effects of message framing and risk perceptions for HPV vaccine campaigns : focus on the role of regulatory fit

Park, Sun-young - In: Health marketing quarterly 29 (2012) 4, pp. 283-302

Persistent link: https://www.econbiz.de/10009713292