M. Wren, Brent; Berkowitz, David; Stephen Grant, E. - In: Marketing Intelligence & Planning 32 (2014) 1, pp. 107-123
Purpose – To contribute to the understanding of how to manage turnover, the purpose of this paper is to determine if sales managers have the ability to predict high levels of propensity to leave (PL) from variables readily available in personnel records, and on commonly used employee surveys....
