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Purpose – This article aims to investigate young people's opinions and attitudes towards companies' engagement and communication about corporate social responsibility (CSR). Design/methodology/approach – The study employs a survey designed to uncover the underlying attitudes and values...
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Purpose: Internal social media (ISM) make it possible for all employees to participate in knowledge sharing and decision-making and to voice their opinions. However, several studies have found that organizations are far from unlocking the full potential of ISM. This paper seeks to explore and...
Persistent link: https://www.econbiz.de/10012637852
Purpose – The purpose of this paper is to test how framing of CSR messages, based on a value-theoretical framework, impacts consumer perception of the CSR message. Design/methodology/approach – Quantitative study in the form of an online survey strongly inspired by classical experimental...
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