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The process of benchmarking, benchlearning and benchaction

Freytag, Per V.; Hollensen, Svend - In: The TQM magazine : the international bi-monthly for … 13 (2001) 1, pp. 25-33

Persistent link: https://www.econbiz.de/10007115125

Selection of celebrity endorsers: A case approach to developing an endorser selection process model

Hollensen, Svend; Schimmelpfennig, Christian - In: Marketing intelligence & planning 31 (2013) 1, pp. 88-102

Persistent link: https://www.econbiz.de/10010070244

The choice of foreign entry modes in a control perspective

Hollensen, Svend; Boyd, Britta; Ulrich, Anna Marie Dyhr - In: The IUP journal of business strategy : IJBS 8 (2011) 4, pp. 7-31

Persistent link: https://www.econbiz.de/10009889569

Saipa Group, Iran - using strategic brand extensions to build relationships

Wilson, Jonathan A. J.; Hollensen, Svend - In: Journal of Islamic marketing : JIMA 1 (2010) 2, pp. 177-188

Persistent link: https://www.econbiz.de/10009956382

Industrial Buying Behavior Related to Human Resource Consulting Services

Grünbaum, Niels Nolsøe - 2013

The purpose of this paper is to extend the understanding of the industrial buying process in connection with purchasing professional business (B2B) services, specifically Human Resource (HR) consulting services. Early B2B buying behavior literature strongly emphasized the rational aspects of...

Persistent link: https://www.econbiz.de/10013071316

IoT platform stickiness and positioning in the value chain : considerations for a sub-supplier

Ulrich, Anna Marie Dyhr; Hollensen, Svend; Eskerod, Pernille - In: International journal of value chain management : IJVCM 14 (2023) 3, pp. 309-324

Persistent link: https://www.econbiz.de/10014426526

Industrial buying behavior related to human resource consulting services

Nolsøe Grünbaum, Niels; Andresen, Marc; Hollensen, Svend - In: The IUP journal of marketing management : IJMM 12 (2013) 3, pp. 27-51

Persistent link: https://www.econbiz.de/10010197716

Selection of celebrity endorsers : a case approach to developing an endorser selection process model

Hollensen, Svend; Schimmelpfennig, Christian - In: Marketing intelligence & planning 31 (2013) 1, pp. 88-102

Persistent link: https://www.econbiz.de/10009722444

Assessing the implications on performance when aligning customer lifetime value calculations with religious faith groups and afterlifetime values : a Socratic elenchus approach

Wilson, Jonathan A. J.; Hollensen, Svend - In: International journal of business performance management 14 (2013) 1, pp. 67-94

Persistent link: https://www.econbiz.de/10009705080

Entry mode strategies into the Brazil, Russia, India and China (BRIC) markets

Dynhr Ulrich, Anna Marie; Hollensen, Svend; Boyd, Britta - In: Global business review 15 (2014) 3, pp. 423-445

Persistent link: https://www.econbiz.de/10010433227

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