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Consumer behaviour
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Lehmann, Donald R.
252
Winer, Russell S.
24
Farley, John U.
23
Parker, Jeffrey R.
17
Gupta, Sunil
16
Kopalle, Praveen K.
16
Keller, Kevin Lane
12
Goldenberg, Jacob
11
Neslin, Scott A.
10
Stremersch, Stefan
9
Biswas, Dipayan
8
Krishna, Aradhna
8
Lehmann, Donald
8
Han, Sangman
7
Stahl, Florian
7
Heitmann, Mark
6
Lynch, John G.
6
Stuart, Jennifer Ames
6
Halbheer, Daniel
5
Holbrook, Morris B.
5
Mela, Carl F.
5
Netzer, Oded
5
Stephen, Andrew T.
5
Sultan, Fareena
5
Ailawadi, Kusum L.
4
Botti, Simona
4
Howard, John A.
4
Huber, Joel
4
Hulbert, James M.
4
Häubl, Gerald
4
Moore, William L.
4
O'Shaughnessy, John
4
Anderson, Eugene W.
3
Corfman, Kim P.
3
DeSarbo, Wayne S.
3
Fornell, Claes
3
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3
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3
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Institut für Betriebswirtschaftslehre, Wirtschaftswissenschaftliche Fakutät
1
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1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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15
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Control of 'error' in market research data
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ECONIS (ZBW)
157
OLC EcoSci
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RePEc
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USB Cologne (EcoSocSci)
14
Other ZBW resources
4
BASE
2
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1
When shelf-based scarcity impacts consumer preferences
Parker, Jeffrey R.
;
Lehmann, Donald R.
- In:
Journal of retailing
87
(
2011
)
2
,
pp. 142-155
Persistent link: https://www.econbiz.de/10009240267
Saved in:
2
The role of menu organization in food choice
Parker, Jeffrey R.
;
Lehmann, Donald R.
- In:
MSI reports : working paper series
(
2011
)
4
,
pp. 143-187
Persistent link: https://www.econbiz.de/10009559367
Saved in:
3
Decision comfort
Parker, Jeffrey R.
;
Lehmann, Donald R.
;
Xie, Yi
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
1
,
pp. 113-133
Persistent link: https://www.econbiz.de/10011521968
Saved in:
4
Disadoption
Lehmann, Donald R.
;
Parker, Jeffrey R.
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
1/2
,
pp. 36-51
Persistent link: https://www.econbiz.de/10011741533
Saved in:
5
Building a multi-category brand : when should distant brand extensions be introduced?
Parker, Jeffrey R.
;
Lehmann, Donald R.
;
Keller, Kevin Lane
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 300-316
Persistent link: https://www.econbiz.de/10011844799
Saved in:
6
The past, present, and future of consumer research
Malter, Maayan S.
;
Holbrook, Morris B.
;
Kahn, Barbara E.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 137-149
Persistent link: https://www.econbiz.de/10012301422
Saved in:
7
Autonomy in consumer choice
Wertenbroch, Klaus
;
Schrift, Rom Y.
;
Alba, Joseph W.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 429-439
Persistent link: https://www.econbiz.de/10012417702
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8
The relevance of rigor : Report No. 03-105
Lehmann, Donald R.
- In:
MSI reports : working paper series
(
2003
)
1
,
pp. 83-91
Persistent link: https://www.econbiz.de/10001824696
Saved in:
9
Market research and analysis
Lehmann, Donald R.
-
1979
Persistent link: https://www.econbiz.de/10000049873
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10
Commentary on "From academic research to marketing practice : exploring the marketing science value chain"
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 141
Persistent link: https://www.econbiz.de/10010400722
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