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The countability effect: comparative versus experiential reactions to reward distributions
Ma, Jingjing; Roese, Neal - In: Journal of consumer research : JCR ; an … 39 (2012/13) 6, pp. 1219-1233
Persistent link: https://www.econbiz.de/10009740317
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The danger of touting a product as "the best"
Ma, Jingjing; Roese, Neal - In: Harvard business review : HBR 92 (2014) 10, pp. 28
Persistent link: https://www.econbiz.de/10010417543
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Vorsicht vor Superlativen
Ma, Jingjing; Roese, Neal - In: Harvard-Business-Manager : das Wissen der Besten 37 (2015) 1, pp. 16-17
Persistent link: https://www.econbiz.de/10010460760
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Dynamic luxury advertising : using lifestyle versus functional advertisements in different purchase stages
Ma, Jingjing; Mo, Zichuan; Zhao, Yuanjie - In: Journal of advertising 52 (2023) 1, pp. 39-56
Persistent link: https://www.econbiz.de/10014233723
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When sex and romance conflict : the effect of sexual imagery in advertising on preference for romantically linked products and services
Ma, Jingjing; Gal, David - In: Journal of marketing research : JMR 53 (2016) 4, pp. 479-496
Persistent link: https://www.econbiz.de/10011537709
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A double-edged sword : the moderating role of conscientiousness in the relationships between work stressors, psychological strain, and job performance
Lin, Weipeng; Ma, Jingjing; Wang, Lei; Wang, Mo - In: Journal of organizational behavior : OB ; the internat. … 36 (2015) 1, pp. 94-111
Persistent link: https://www.econbiz.de/10011293616
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Is eco-friendly unmanly? : the green-feminine stereotype and its effect on sustainable consumption
Brough, Aaron R.; Wilkie, James E. B.; Ma, Jingjing; … - In: Journal of consumer research : JCR ; an … 43 (2016) 4, pp. 567-582
Persistent link: https://www.econbiz.de/10011734552
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When seeking the best brings out the worst in consumers : understanding the relationship between a maximizing mindset and immoral behavior
Goldsmith, Kelly; Roux, Caroline; Ma, Jingjing - In: Journal of consumer psychology : JCP : the official … 28 (2018) 2, pp. 293-309
Persistent link: https://www.econbiz.de/10011858700
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The route to improve the effectiveness of negative PSAs
Ma, Jingjing; Mo, Zichuan; Gal, David - In: Journal of business research : JBR 123 (2021), pp. 669-682
Persistent link: https://www.econbiz.de/10012435374
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Struggling to meet the bar : occupational progress failure and informal leadership behavior
Schaubroeck, John; Peng, Ann; Hannah, Sean T.; Ma, Jingjing - In: Academy of Management journal : AMJ 64 (2021) 6, pp. 1740-1762
Persistent link: https://www.econbiz.de/10012813562