This paper examined the perceptions from eight program providers in Victoria, Australia regarding the recruitment and retention of women in physical activity programs. Eight case studies were conducted. Each involved an in-depth interview with a provider of a successful physical activity program...

Increasingly, health organisations and governing bodies in developed countries are paying serious attention to the problem of adult inactivity. Many of the programs designed to increase levels of activity, particularly amongst target populations, such as women, have not been systematically...

"After reading over two hundred and sixty sales books and listening to over a hundred on Audible, it became frustratingly apparent that there were no answers to everyday sales challenges. There were some good techniques and interesting ideas; however, I personally struggled to put them into...

Purpose The activewear industry would benefit from an evidence-based understanding of how activewear is incorporated into women’s lives and their changing participation in physical activity. Activewear brands may be missing the trend of women moving from organised sport to non-organised and...