The paper focuses on the solution business. Here we argue that the strategy can only lead a company to perform better if it encompasses a direct and positive effect on satisfaction with a supplier’s consulting capabilities. Hence we introduce the concept of consulting satisfaction, identify...

Grundlagen und theoretischer Rahmen: B2B-Lösungen -- Beratungszufriedenheit aus Sicht des Relationship Marketing -- Die Auswahl des Forschungsdesigns -- Schritt 1: Qualitative Studie -- Schritt 2: Quantitative Studie -- Implikationen für das Relationship Marketing.