Full-text of this article is not available in this e-prints service. This article was originally published following peer-review in European Journal of Operational Research, published by and copyright Elsevier.

Full-text of this article is not available in this e-prints service. This article was originally published following peer-review in the International Journal of Information Technology Management, published by and copyright Inderscience.

Purpose: The market of ecological products is growing exponentially at global level, however, there are very few studies focused on the international marketing strategies of eco-firms. Seeks to address the issues.Design/methodology/approach: On the basis of the information collected during...

This position paper revisits earlier research to outline contemporary thinking on the nature of cyber‐marketing strategies and the implications for organisations in the post‐Net era. It identifies in particular recent frameworks which appear to offer insights into the complexities and...

Investigates the application of the Internet marketing and information exchange strategies in the Biotechnology sector. The Internet is particularly valuable in this context because not only does it offer instant information about products and services, but it also allows an interactive medium...

Purpose – The study aims to draw on existing knowledge and investigates how luxury is perceived in a developing nation with economic and cultural diversity. The present study aims to develop a conceptual framework to understand luxury buying behavior in a developing nation context....

This case study was made possible by the co‐operation of the managing director of Cosyfeet, Mr David Price, to whom we are very grateful. The case was prepared as a basis for class discussion and as an illustration of what may or may not constitute success in a small business context.