Purpose – The purpose of this paper is to develop a framework for understanding issues affecting Egyptian online travel website preferences. Design/methodology/approach – Grounded theory was selected due to its suitability in generating frameworks from data gathered plus existing theory....

Purpose – This paper aims to propose a conceptual model that will guide development of mobile applications to support value-added business-to-business (B2B) sales activities. Design/methodology/approach – The paper reviews the concepts of context-aware applications and context-marketing,...

Introduction: The strategies that people use to browse Websites are difficult to analyse and understand: quantitative data can lack information about what a user actually intends to do, while qualitative data tends to be localised and is impractical to gather for large samples. Method: This...