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Customers' preference with referance to Ab Jeevan Abhaya Scheme of Andhra Bank Medavakham, Chennai
Saroja, R.; Neelamegan, P.; Padma, P. S. - In: International journal of economic research 11 (2014) 1/2, pp. 301-310
Persistent link: https://www.econbiz.de/10010361017
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Customers' preference with reference to Ab Jeevan Abhaya scheme of Andhra Bank Medavakkam, Chennai
Saroja R.; Neelamegan, P.; Padma P. S. - In: International journal of business policy and economics 10 (2017) 2, pp. 95-104
Persistent link: https://www.econbiz.de/10011874014
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Experience of a mystery customer : opening of a saving bank account
Bapat, Dhananjay - In: Marketing in the new global order : challenges and …, (pp. 543-548). 2007
Persistent link: https://www.econbiz.de/10003736574
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Customer CSR expectations in the banking industry
Pérez, Andrea; Rodríguez del Bosque, Ignacio A. - In: The international journal of bank marketing : IJBM 32 (2014) 3, pp. 223-244
Persistent link: https://www.econbiz.de/10010366744
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Customer responses to the CSR of banking companies
Pérez, Andrea; Rodríguez del Bosque, Ignacio A. - In: The journal of product & brand management 24 (2015) 5, pp. 481-493
Persistent link: https://www.econbiz.de/10011443026
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A study of the impact of relationship marketing on cross-buying
Vyas, Vishal; Raitani, Sonika - In: Journal of relationship marketing : innovations & … 14 (2015) 2, pp. 79-108
Persistent link: https://www.econbiz.de/10011304647
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A theory of marketing's contribution to customers' perceived value
Misra, Shekhar; Pedada, Kiran; Sinha, Ashish - In: Journal of creating value 8 (2022) 2, pp. 219-240
Persistent link: https://www.econbiz.de/10014581506
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The role of relationship marketing to building loyalty on bank customers
Zaid, Sudirman - In: International Journal of Research in Business and … 9 (2020) 3, pp. 26-33
Persistent link: https://www.econbiz.de/10012266380
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Linking relationship marketing to customer loyalty in the e-banking context : the central role of customer satisfaction
Nam Hoai Nguyen; Dung Phuong Hoang - In: Gadjah Mada international journal of business 26 (2024) 1, pp. 109-140
Persistent link: https://www.econbiz.de/10014486995
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Moderating role of customer empowerment on the relationship between CRM approaches and customer loyalty in banking industry of Kuwait
Aldaihani, Faraj Mazyed Faraj - In: International journal of business excellence : IJBEX 33 (2024) 3, pp. 341-371
Persistent link: https://www.econbiz.de/10015062123