Purpose – The purpose of this study is to provide detailed information about the shopping behaviors and brand/product preferences of college students. To accomplish this purpose the following objectives were proposed: to identify college student segments’ underlying clothing shopping...

Purpose – The influence of weather on business activities and human behaviour has been explored in several fields (e.g. finance and psychology), but little research about weather and retail sales is found in the retail or fashion literature. The purpose of the study is to analyse the...

Purpose – Firms in the apparel industry seek operational information on ways to implement mass customization. The purpose of this research is to investigate the potential for concurrent engineering (CE) to realign the traditional, linear apparel product development process to a more concurrent...