Purpose – Grounded theory, supported by leading designers, argues for an integrated approach covering end users and designers. However, no substantial work on apparel design has been done so far where a balance is maintained by combining the opinions of consumers and the designers. The purpose...

This paper examines the suitability of the discretizing approach of Roy and Dasgupta, based on the discrete concentration method of Roy, for determination of reliability of complex systems under Weibull set‐up. A system is said to be complex if its distribution is intractable and analytical...

Purpose – The main purpose of this paper is to consider the role of discretization of random variables in analyzing statistical tolerancing, and to propose a new discretizing method along with a study on its usefulness. Design/methodology/approach – The approach for discretization of a...

Purpose – To a customer, higher quality is synonymous to higher expected life. Therefore, the purpose of this paper is to determine the existing life of the competing brands in a product field and suggest an improvement plan, under cost constraints, so that all the brands can be placed on a...

Purpose – The purpose of this paper is to formulate the reliability optimization problem in stochastic and interval domain and also to solve the same under different stochastic set up. Design/methodology/approach – Stochastic programming technique has been used to convert the chance...

In the context of strategic marketing and market commitment models, modeling of brand switching behaviour of consumers is of extreme use in determining the performance potential of the existing players. This paper revisits the static models of Ehrenberg and Hendry and introduces a dynamic model...

The global automotive industry, increasingly characterized by global mergers and relocation of production centers to emerging developing economies, is in the grips of a global price-war. The industry is subject to imperfect competition which has resulted in too much of everything — too much...