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Antecedents and interrelationships of three types of pro-environmental behavior

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The impact of CSR on relationship quality and relationship outcomes : a perspective of service employees

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Relational bonding strategies in the franchise industry : the moderating role of duration of the relationship

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Why does franchisor social responsibility really matter?

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Mass customization in food services

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Getting the right payoff from customer penalty fees

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The role of environmental justice in sustainable development in China

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Relational bonding strategies in the franchise industry: the moderating role of duration of the relationship

Lee, Yong-ki; Kim, Sally; Kim, Min-Seong; Lee, Jae-Han; … - In: Journal of Business & Industrial Marketing 30 (2015) 7, pp. 830-841

Purpose – This paper aims to examine the effect of different relational bonding strategies on franchisees’ perceptions of benefits. The duration of the relationship is framed as a moderator between three types of relational bonds and the perceived benefits. Design/methodology/approach –...

Persistent link: https://www.econbiz.de/10014844593