Wang, Junfeng; Butkouskaya, Vera - In: Journal of economics, finance & administrative science 28 (2023) 55, pp. 60-78
, commemorative product perceived value and tourists' behavioral intentions (TBIs) in the sports tourism context of the Beijing Winter … market by structural equation modeling. Findings - The results indicate that SMAs positively impact sports tourism event … strategies. Originality/value - It is pioneering work with a complex research framework for SMAs implementation in the sports …