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What makes products look premium? The impact of product convenience on premiumness perception

Cho, Hyun Young; Lee, Sue Hyun; Saini, Ritesh - In: Psychology & Marketing 39 (2021) 5, pp. 875-891

Persistent link: https://www.econbiz.de/10012808575

Navigating impressions : the impact of luxury social media posts

Lee, Jin Suk; Cho, Hyun Young - In: Journal of fashion marketing and management 29 (2025) 1, pp. 164-179

Persistent link: https://www.econbiz.de/10015323696

What makes products look premium? : the impact of product convenience on premiumness perception

Cho, Hyun Young; Lee, Sue Hyun; Saini, Ritesh - In: Psychology & marketing 39 (2022) 5, pp. 875-891

Persistent link: https://www.econbiz.de/10013186872

Entrepreneurial and market orientation interactive effects on SME performance within transitional economies

Zacca, Robert; Alhoqail, Saad - In: Journal of Research in Marketing and Entrepreneurship 23 (2021) 2, pp. 268-281

Purpose: The purpose of this study is to examine how the adaptive nature of market orientation (MO) and the risk-taking nature of entrepreneurial orientation (EO) might be integrated for a complementary and reinforcing synergetic effect on firm performance within transitional economies....

Persistent link: https://www.econbiz.de/10012641204

The effect of return policy leniency on consumer purchase and return decisions : a meta-analytic review

Janakiraman, Narayan; Srydal, Holly A.; Freling, Ryan - In: Journal of retailing 92 (2016) 2, pp. 226-235

Persistent link: https://www.econbiz.de/10011505034

When do product crises hurt business? : a meta-analytic investigation of negative publicity on consumer responses

Yang, Zhiyong; Freling, Traci; Sun, Sijie; … - In: Journal of business research : JBR 150 (2022), pp. 102-120

Persistent link: https://www.econbiz.de/10013365603

How website information decreases intangibility and influences donation

Alhoqail, Saad A.; Floyd, Kristopher - In: Journal of Philanthropy and Marketing 26 (2021) 4

Persistent link: https://www.econbiz.de/10012535861

Effects of antismoking messages from media on adolescent smoking : the roles of family, school, and culture

Yang, Zhiyong; Floyd, Kristopher; Tanner, John F. - In: Journal of business research : JBR 103 (2019), pp. 222-231

Persistent link: https://www.econbiz.de/10012104204

Content is king but context is queen : how involvement facilittes the impact of website

Alhoqail, Saad A.; Floyd, Kristopher - In: International review on public and non-profit marketing 17 (2020) 3, pp. 375-389

Persistent link: https://www.econbiz.de/10012292926

Thrown under the bus : the signaling role of CMO dismissal and its effect on firm value

Alhoqail, Saad A.; Zacca, Robert; Floyd, Kristopher - In: Journal of East-West business 28 (2022) 4, pp. 388-403

Persistent link: https://www.econbiz.de/10013463259