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Exploring attitudes and affiliation intentions toward consumers who engage in socially shared superstitious behaviors : a study of students in the East and the West
Wang, Di; Oppewal, Harmen; Thomas, Dominic - In: Psychology & marketing 31 (2014) 3, pp. 203-213
Persistent link: https://www.econbiz.de/10010341742
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In-store music and aroma influences on shopper behavior and satisfaction
Morrison, Michael; Gan, Sarah; Dubelaar, Chris; … - In: Journal of business research : JBR 64 (2011) 6, pp. 558-564
Persistent link: https://www.econbiz.de/10008988825
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Predicting early adoption of successive video player generations
Rijnsoever, Frank J. van; Oppewal, Harmen - In: Technological forecasting & social change : an … 79 (2012) 3, pp. 558-569
Persistent link: https://www.econbiz.de/10009536572
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The attraction effect is more pronounced for consumers who rely on intuitive reasoning
Mao, Wen; Oppewal, Harmen - In: Marketing letters : a journal of research in marketing 23 (2012) 1, pp. 339-351
Persistent link: https://www.econbiz.de/10009530698
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Segmenting consumers based on how they spend a tax rebate : an analysis of the Australian stimulus payment
Oppewal, Harmen; Paas, Leonard J.; Crouch, Geoffrey I.; … - In: Journal of economic psychology : research in economic … 31 (2010) 4, pp. 510-519
Persistent link: https://www.econbiz.de/10009272636
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Tourist destination and experience choice : a choice experimental analysis of decision sequence effects
Oppewal, Harmen; Huybers, Twan; Crouch, Geoffrey I. - In: Tourism management : research, policies, practice 48 (2015), pp. 467-476
Persistent link: https://www.econbiz.de/10010509453
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How in-store educational and entertaining events influence shopper satisfaction
Sands, Sean; Oppewal, Harmen; Beverland, Michael - In: Journal of retailing and consumer services 23 (2015), pp. 9-20
Persistent link: https://www.econbiz.de/10010503939
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The effects of in-store themed events on consumer store choice decisions
Sands, Sean; Oppewal, Harmen; Beverland, Michael - In: Journal of retailing and consumer services 16 (2009) 5, pp. 386-395
Persistent link: https://www.econbiz.de/10003875625
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Understanding retail experiences - the case for ethnography
Healy, Michael J.; Beverland, Michael B.; Oppewal, Harmen; … - In: International journal of market research : JMRS ; the … 49 (2007) 6, pp. 751-778
Persistent link: https://www.econbiz.de/10003597769
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Did I choose the right university? : how post-purchase information affects cognitive dissonance, satisfaction and perceived service quality
Mao, Wen; Oppewal, Harmen - In: Australasian marketing journal 18 (2010) 1, pp. 28-35
Persistent link: https://www.econbiz.de/10003940458