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Anticipated embarrassment due to social presence withholds consumers from purchasing products that feature a lucky charm

Wang, Di; Oppewal, Harmen; Thomas, Dominic - In: European journal of marketing : EJM 51 (2017) 9/10, pp. 1612-1630

Persistent link: https://www.econbiz.de/10011755195

Consumer decisions with artificially intelligent voice assistants

Dellaert, Benedict G. C.; Shu, Suzanne B.; Arentze, Theo; … - In: Marketing letters : a journal of research in marketing 31 (2020) 4, pp. 335-347

Persistent link: https://www.econbiz.de/10012417688

Determining the importance of stopover destination attributes : integrating stated importance, choice experiment, and eye-tracking measures

Pike, Steven; Kotsi, Filareti; Oppewal, Harmen; Wang, Di - In: Journal of hospitality & tourism research : JHTR ; the … 46 (2022) 1, pp. 125-146

Persistent link: https://www.econbiz.de/10012794071

Combining virtual reality and mobile eye tracking to provide a naturalistic experimental environment for shopper research

Meißner, Martin; Pfeiffer, Jella; Pfeiffer, Thies; … - In: Journal of business research : JBR 100 (2019), pp. 445-458

Persistent link: https://www.econbiz.de/10012023989

Disposal-based scarcity : how overstock reduction methods influence consumer brand perceptions and evaluations

Oanh Dinh Yen Nguyen; Bucic, Tania; Ngo, Liem Viet; … - In: Journal of the Academy of Marketing Science 51 (2023) 6, pp. 1305-1326

Persistent link: https://www.econbiz.de/10014446668

No worries, eBay : displaying sales level information does not increase consumer price sensitivity

He, Yongfu; Oppewal, Harmen; Chung, Yuho; Peng, Ling - In: European journal of marketing 57 (2023) 12, pp. 3099-3124

Persistent link: https://www.econbiz.de/10014448611

Scarcity tactics in marketing : a meta-analysis of product scarcity effects on consumer purchase intentions

Barton, Belinda; Zlatevska, Natalina; Oppewal, Harmen - In: Journal of retailing 98 (2022) 4, pp. 741-758

Persistent link: https://www.econbiz.de/10013535725

What drives preference for the compromise option? : disentangling position-based versus attribute-based effects

Kim, Jungkeun; Spence, Mark T.; Oppewal, Harmen; Park, … - In: Psychology & marketing 39 (2022) 11, pp. 2153-2170

Persistent link: https://www.econbiz.de/10013465152

The antecedents of customer loyalty : a moderated mediation model of customer relationship management quality and brand image

Nyadzayo, Munyaradzi W.; Khajehzadeh, Saman - In: Journal of retailing and consumer services 30 (2016), pp. 262-270

Persistent link: https://www.econbiz.de/10011473143

Same scandal, different moral judgments : the effects of consumer-firm affiliation on weighting transgressor-related information and post-scandal patronage intentions

Lo, Carolyn Jia’En; Tsarenko, Yelena; Tojib, Dewi - In: European Journal of Marketing 55 (2021) 12, pp. 3162-3190

Purpose: Corporate scandals involving senior executives plague many businesses. Although customers and noncustomers may be exposed to news of the same scandal, they may appraise dimensions of the transgression differently, thereby affecting post-scandal patronage intentions. The purpose of this...

Persistent link: https://www.econbiz.de/10012638172