Concise and jargon free, this is a one-step primer on the tools and techniques of forecasting new product development. Equally useful for students and professionals, the book is generously illustrated, and features numerous current real-world industry cases and examples. Part I covers the basic...

New Product Development is one of the most important challenges facing organizations today. The Product Development and Management Association (PDMA) Handbook of New Product Development 3rd Edition provides an exceptional review of cutting edge topics for both new and experienced product...

Cover -- Half Title -- Title Page -- Copyright Page -- Table of contents -- Preface -- Part Titles and Overviews -- Part I Product Planning at the Business Unit Level -- 1 Innovation and Product Planning -- Definition of Product Planning -- Roles of Product Planning -- Product, Service, or Both...