"This book provides readers with an understanding of the importance of marketing products and services across different cultures and languages in an era of high global competition, presenting intensified globalization scenarios, shifting demographics, and rapid innovations in technology and...

"This book offers the latest research in the field of Business Performance Management in the global economic environment of present conditions while looking at business as a whole entity instead of only at the divisional level"--Provided by publisher

This book combines comprehensive viewpoints and research on various business enterprises from around the world in companies of all sizes and models, discussing different aspects and concerns in the global business environment such as corruption, taxation, supply chain management, and economic...

This book examines the doctrines that society is expected not to question, particularly the influence these beliefs have on business and the prosperity of the world as a whole, and offers a multidisciplinary approach to the effects of culture on cognitive strategies and professional methodologies.

"This book is an in-depth reference source that covers emerging issues and relevant applications of information pertaining to supply chain management from an international perspective, featuring coverage on topics such as the global importance of SCMs to strategies for producing an effective...