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The role of the advertising agency in the cultural message content of advertisements : a comparison of the Middle East and the United States
Kalliny, Morris; Ghanem, Salma - In: Journal of global marketing 22 (2009) 4, pp. 313-328
Persistent link: https://www.econbiz.de/10003899965
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The impact of technology on the Arab communication style and culture : implications for marketing
Ghanem, Salma; Kalliny, Morris; Elgoul, Siham - In: Journal of marketing communications 19 (2013) 5, pp. 324-340
Persistent link: https://www.econbiz.de/10010227710
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Cultural differences and similarities in television commercials in the Arab world and the United States
Kalliny, Morris; Saran, Anshu; Ghanem, Salma; Fisher, … - In: Journal of global marketing 24 (2011) 1, pp. 41-57
Persistent link: https://www.econbiz.de/10008987052
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Capitalizing on faith : a cross-cultural examination of consumer responses to the use of religious symbols in advertising
Kalliny, Morris; Ghanem, Salma; Shaner, Matthew; Boyle, … - In: Journal of global marketing 33 (2020) 3, pp. 158-176
Persistent link: https://www.econbiz.de/10012260089
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Are they really that different from us : a comparison of Arab and American newspaper advertising
Kalliny, Morris - In: Journal of current issues and research in advertising : … 32 (2010) 1, pp. 95-108
Persistent link: https://www.econbiz.de/10003987012
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What advertisers need to know about promotion in the Arab world : technology and media perspectives
Kalliny, Morris - In: Journal of promotion management : JPM 18 (2012) 4, pp. 436-457
Persistent link: https://www.econbiz.de/10009678852
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Advertising trends in the Arab world : a status report
Kalliny, Morris - In: Journal of current issues and research in advertising : … 35 (2014) 1, pp. 86-106
Persistent link: https://www.econbiz.de/10010383932
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The Role of the Advertising Agency in the Cultural Message Content of Advertisements: A Comparison of the Middle East and the United States
Kalliny, Morris; Ghanem, Salma - In: Journal of global marketing 22 (2009) 4, pp. 313-328
Persistent link: https://www.econbiz.de/10008306782
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Cultural Differences and Similarities in Television Commercials in the Arab World and the United States
Kalliny, Morris; Saran, Anshu; Ghanem, Salma; Fisher, … - In: Journal of global marketing 24 (2011) 1, pp. 41-58
Persistent link: https://www.econbiz.de/10008847751
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Corporate culture, organizational dynamics and implementation of innovation : a conceptual framework
Saran, Anshu; Serviere, Laura; Kalliny, Morris - In: Asian journal of marketing : the official journal of … 4 (2010) 1, pp. 26-35
Persistent link: https://www.econbiz.de/10003985788