Photovoltaikunternehmen unterliegen internationalem Wettbewerbsdruck um technologisches Wissen. Die Service-dominante Logik (SDL) im Marketing betrachtet Wissen als Quelle von Wettbewerbsvorteilen; Akteure erlangen demnach Wissen durch Ressourcenintegration in Value Netzwerken. Allerdings...

Even though small- and medium-sized firms (SMEs) were believed not to proceed beyond exporting in their internationalization routes, we can observe new types of co-operation intensive entrepreneurial firms – so-called “micromultinational enterprises” (mMNEs) – entering the global...

Even though small- and medium-sized firms (SMEs) were believed not to proceed beyond exporting in their internationalization routes, we can observe new types of co-operation intensive entrepreneurial firms – so-called “micromultinational enterprises” (mMNEs) – entering the global...

Even though smalland mediumsized firms (SMEs) were believed not to proceed beyond exporting in their internationalization routes, we can observe new types of cooperation intensive entrepreneurial firms, so-called "micromultinational enterprises" (mMNEs), entering the global landscape. These...