When and to what extent should forecasts rely on linear model or human judgment? The judgmental forecasting literature suggests that aggregating model and judge using a simple 50:50 split tends to outperform the two inputs alone. However, current research disregards the important role that the...

Purpose – The aim of this viewpoint article is to offer a reflection on the author's personal understanding and experience of using the Lego® Serious Play® methodology to help teams address core strategy and creativity challenges within their organizations. Design/methodology/approach –...