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Why does segmentation matter? : using mixed methodology to identify market segments
Fonseca, Jaime R. S. - In: European retail research 25 (2011) 1, pp. 1-25
Persistent link: https://www.econbiz.de/10009924864
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Why does segmentation matter? : using mixed methodology to identify market segments
Fonseca, Jaime R. S. - In: European retail research 25 (2011) 1, pp. 1-25
Persistent link: https://www.econbiz.de/10009154104
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Customer satisfaction study via a latent segment model
Fonseca, Jaime R. S. - In: Journal of retailing and consumer services 16 (2009) 5, pp. 352-359
Persistent link: https://www.econbiz.de/10003875614
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Spend as I say, not as I do: Children, families and household consumption in different socio-economic contexts
Ribeiro, Raquel B.; Fonseca, Jaime R. S.; Soares, Isabel - In: International Journal of Consumer Studies 42 (2018) 5, pp. 566-582
Persistent link: https://www.econbiz.de/10012090733
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Supermarket customers segments stability
Fonseca, Jaime R. S.; Cardoso, Margarida G. M. S. - In: Journal of targeting, measurement and analysis for marketing 15 (2007) 4, pp. 210-221
Persistent link: https://www.econbiz.de/10003593698