Xiong, Yongqing; Cheng, Qian; Xiong, Yukang; Liao, Mingyan - In: Asia Pacific Journal of Marketing and Logistics 36 (2023) 6, pp. 1337-1354
Purpose This study aims to investigate the impact and mechanism of new energy vehicle (NEV) information sources (IS) on mass consumers' purchase intentions (PIs) in China. Design/methodology/approach Around 902 valid questionnaires were collected using the questionnaire to analyze the different...