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The roles of cause acts in a social marketing campaign
Kim, Juran - In: Journal of global scholars of marketing science : … 24 (2014) 4, pp. 426-440
Persistent link: https://www.econbiz.de/10010438484
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Sustainability in social brand communities : influences on customer equity
Kim, Juran - In: Journal of global scholars of marketing science : … 25 (2015) 3, pp. 246-258
Persistent link: https://www.econbiz.de/10011407172
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Social dimension of sustainability : from community to social capital
Kim, Juran - In: Journal of global scholars of marketing science : … 28 (2018) 2, pp. 175-181
Persistent link: https://www.econbiz.de/10011891433
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Special issue on new insights on digital and social media advertising
Kim, Juran - In: International journal of advertising : the review of … 40 (2021) 6, pp. 849-851
Persistent link: https://www.econbiz.de/10012623901
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The influence of perceived costs and perceived benefits on AI-driven interactive recommendation agent value
Kim, Juran - In: Journal of global scholars of marketing science : … 30 (2020) 3, pp. 319-333
Persistent link: https://www.econbiz.de/10012257951
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Influences of symbolic capital on destination brand equity
Kim, Juran; Bae, Joonheui - In: Journal of global scholars of marketing science : … 33 (2023) 4, pp. 561-576
Persistent link: https://www.econbiz.de/10014369367
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Influences of persona self on luxury brand attachment in the Metaverse context
Kim, Juran; Bae, Joonheui - In: Asia Pacific journal of marketing and logistics 36 (2024) 9, pp. 2068-2081
Persistent link: https://www.econbiz.de/10015210731
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Experience effects on interactivity : functions, processes, and perceptions
Kim, Juran; Spielmann, Nathalie; McMillan, Sally J. - In: Journal of business research : JBR 65 (2012) 11, pp. 1543-1550
Persistent link: https://www.econbiz.de/10009681937
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Towards a theoretical framework of motivations and interactivity for using IPTV
Kim, Juran; Lee, Ki Hoon - In: Journal of business research : JBR 66 (2013) 2, pp. 260-264
Persistent link: https://www.econbiz.de/10009715016
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Effects of mobile direct experience on perceived interactivity and attitude toward smartphone applications
Kim, Juran; Lee, Ki Hoon; Taylor, Charles Raymond - In: Journal of global scholars of marketing science : … 23 (2013) 3, pp. 282-296
Persistent link: https://www.econbiz.de/10010408105