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What Makes Deal-of-The-Day Promotions Really Effective? The Interplay of Discount and Time Constraint with Product Type

Eisenbeiß, Maik; Wilken, Robert; Skiera, Bernd; … - 2015

Deal-of-the-day (DoD) promotions are nowadays very popular. As a special form of a price promotion, they allow firms to offer products at substantial price discounts, usually at or above 50%, for a very limited period of time, usually between one and seven days. Conventional wisdom suggests that...

Persistent link: https://www.econbiz.de/10014135587

What makes deal-of-the-day promotions really effective? : the interplay of discount and time constraint with product type

Eisenbeiß, Maik; Wilkinson, Robert; Skiera, Bernd; … - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 387-397

Persistent link: https://www.econbiz.de/10011428880

Privatsphäre-Management im digitalen Zeitalter

Eisenbeiß, Maik - In: Marketing Weiterdenken : Zukunftspfade für eine …, (pp. 631-645). 2020

Persistent link: https://www.econbiz.de/10012302742

Determinants of consumers' attitudes towards digital advertising : a meta-analytic comparison across time and touchpoints

Lütjens, Henk; Eisenbeiß, Maik; Fiedler, Maximilian; … - In: Journal of business research : JBR 153 (2022), pp. 445-466

Persistent link: https://www.econbiz.de/10013534078

Analytics for customer engagement

Bijmolt, Tammo H. A.; Leeflang, Peter; Block, Frank; … - In: Journal of service research : JSR 13 (2010) 3, pp. 341-356

Persistent link: https://www.econbiz.de/10008652111

Kundenzufriedenheit : eine Meta-Analyse empirischer Befunde

Backhaus, Klaus; Beideck, Oliver; Eisenbeiß, Maik - 2009

Persistent link: https://www.econbiz.de/10003955326

"The (real) world is not enough" : motivational drivers and user behavior in virtual worlds

Eisenbeiß, Maik; Blechschmidt, Boris; Backhaus, Klaus; … - In: Journal of interactive marketing : a quarterly … 26 (2012) 1, pp. 4-20

Persistent link: https://www.econbiz.de/10009490160

Die Geld-zurück-Garantie : mehr als nur ein Qualitätsindikator?

Vieth, Matthias; Eisenbeiß, Maik - In: Journal of business economics : JBE 81 (2011) 12, pp. 1285-1323

Persistent link: https://www.econbiz.de/10009390365

Nonlinear and asymmetric returns on customer satisfaction : do they vary across situations and consumers?

Eisenbeiß, Maik; Cornelißen, Markus; Backhaus, Klaus; … - In: Journal of the Academy of Marketing Science 42 (2014) 3, pp. 242-263

Persistent link: https://www.econbiz.de/10010364012

Die Vernetzung der betriebswirtschaftlichen Forschung : Strukturen und Entwicklungen

Backhaus, Klaus; Eisenbeiß, Maik; Grotkopp, Elin - In: Distribution und Handel in Theorie und Praxis : …, (pp. 3-21). 2009

Persistent link: https://www.econbiz.de/10003839439