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Positive versus negative messaging in discouraging drunken driving : matching behavior consequences with target groups

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Influence of two modes of intergenerational communication on brand equity

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Addressing the Texting and Driving Epidemic: Mortality Salience Priming Effects on Attitudes and Behavioral Intentions

KAREKLAS, IOANNIS; MUEHLING, DARREL D. - In: Journal of Consumer Affairs 48 (2014) 2, pp. 223-250

type="main" xml:id="joca12039-abs-0001" Texting while driving is becoming a problem of epidemic proportion, causing thousands of fatalities each year. However, surprisingly few academic studies to date have examined this issue in a social marketing context. We address this research void by...

Persistent link: https://www.econbiz.de/10011153184