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Guest editorial: impact of artificial intelligence on business strategy in emerging markets : a conceptual framework and future research directions
Zhou, Xinyue; Yang, Zhilin; Hyman, Michael R.; Li, Gang; … - In: International journal of emerging markets 17 (2022) 4, pp. 917-929
Persistent link: https://www.econbiz.de/10013363105
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Special issue: impact of artificial intelligence on business in emerging markets
Zhou, Xinyue (ed.); Yang, Zhilin (ed.);  … - 2022
Persistent link: https://www.econbiz.de/10013363127
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Refocusing and futuring perspectives on AI in marketing
Hyman, Michael R.; Lukosius, Vaidas - In: Journal of macromarketing 44 (2024) 4, pp. 906-919
Persistent link: https://www.econbiz.de/10015166613
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AI is changing the world : achieving the promise, minimizing the peril
Grewal, Dhruv; Guha, Abhijit; Becker, Marc - In: Journal of macromarketing 44 (2024) 4, pp. 936-947
Persistent link: https://www.econbiz.de/10015166620
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Historical research with Chinese multilateral historical marketing sources
Yan, Qiang; Hyman, Michael R. - In: Journal of historical research in marketing 14 (2022) 2, pp. 260-280
Persistent link: https://www.econbiz.de/10013329671
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Review of literature : future research suggestions ; private label brands ; benefits, success factors and future research
Hyman, Michael R.; Kopf, Dennis A.; Lee, Dongdae - In: The journal of brand management : an international journal 17 (2009/10) 5, pp. 368-389
Persistent link: https://www.econbiz.de/10003971198
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Idolizing sport celebrities : a gateway to psychopathology?
Hyman, Michael R.; Sierra, Jeremy J. - In: Young consumers : insight and ideas for responsible … 11 (2010) 3, pp. 226-238
Persistent link: https://www.econbiz.de/10008664587
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Inactivity and the dynamics of relationship development : a proposed model
Polonsky, Michael J.; Gupta, Samir; Beldona, Srikanth; … - In: Journal of strategic marketing 18 (2010) 3, pp. 257-273
Persistent link: https://www.econbiz.de/10003988725
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Motivators and enablers of SCOURing : a study of online piracy in the US and UK
Shanahan, Kevin J.; Hyman, Michael R. - In: Journal of business research : JBR 63 (2010) 9/10, pp. 1095-1102
Persistent link: https://www.econbiz.de/10008652764
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Using a model's apparent ethnicity to influence viewer responses to print ads : a social identity theory perspective
Sierra, Jeremy J.; Hyman, Michael R.; Torres, Ivonne M. - In: Journal of current issues and research in advertising : … 31 (2009) 2, pp. 41-66
Persistent link: https://www.econbiz.de/10003929290