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Outlet mall shoppers' intentions to purchase apparel : a dual-process perspective
Sierra, Jeremy J.; Hyman, Michael R. - In: Journal of retailing and consumer services 18 (2011) 4, pp. 341-347
Persistent link: https://www.econbiz.de/10009232571
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Adjusting self-reported attitudinal data for mischievous respondents
Hyman, Michael R.; Sierra, Jeremy J. - In: International journal of market research : JMRS ; the … 54 (2012) 1, pp. 129-145
Persistent link: https://www.econbiz.de/10009499754
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Philosophy of marketing
Tadajewski, Mark (ed.); O'Shaughnessy, John (ed.);  … - 2014
Persistent link: https://www.econbiz.de/10010236934
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Consumer studies
Tadajewski, Mark (ed.); O'Shaughnessy, John (ed.);  … - 2014
Persistent link: https://www.econbiz.de/10010242113
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Rethinking concepts
Tadajewski, Mark (ed.); O'Shaughnessy, John (ed.);  … - 2014
Persistent link: https://www.econbiz.de/10010242114
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Alternative and multiple paradigms
Tadajewski, Mark (ed.); O'Shaughnessy, John (ed.);  … - 2014
Persistent link: https://www.econbiz.de/10010242115
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General theory and the realism versus relativism debates
Tadajewski, Mark (ed.); O'Shaughnessy, John (ed.);  … - 2014
Persistent link: https://www.econbiz.de/10010242116
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Historical and philosophical overview
Tadajewski, Mark (ed.); O'Shaughnessy, John (ed.);  … - 2014
Persistent link: https://www.econbiz.de/10010242117
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Ethnic identity in advertising : a review and meta-analysis
Sierra, Jeremy J.; Hyman, Michael R.; Heiser, Robert S. - In: Journal of promotion management : JPM 18 (2012) 4, pp. 489-513
Persistent link: https://www.econbiz.de/10009678849
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Efficacy of sporting event ads with testese (SMS-type copy)
Sierra, Jeremy J.; Taute, Harry A.; Hyman, Michael R. - In: International journal of sport management and marketing … 14 (2014) 1/4, pp. 4-22
Persistent link: https://www.econbiz.de/10010399938