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Help or hinder? When recommendation signage expands consideration sets and heightens decision difficulty

Goodman, Joseph K.; Broniarczyk, Susan M.; Griffin, Jill G. - In: Journal of consumer psychology : the official journal … 23 (2013) 2, pp. 165-174

Persistent link: https://www.econbiz.de/10010094813

The slippery slope: the impact of feature alignability on search and satisfaction

Griffin, Jill G.; Broniarczyk, Susan M. - In: Journal of marketing research : JMR 47 (2010) 2, pp. 323-334

Persistent link: https://www.econbiz.de/10003965476

Help or hinder? : when recommendation signage expands consideration sets and heightens decision difficulty

Goodman, Joseph K.; Broniarczyk, Susan M.; Griffin, Jill G. - In: Journal of consumer psychology : JCP : the official … 23 (2013) 2, pp. 165-174

Persistent link: https://www.econbiz.de/10009766886

Product assortment

Broniarczyk, Susan M. - In: Handbook of consumer psychology, (pp. 755-779). 2008

Persistent link: https://www.econbiz.de/10003716272

Role of brand specific associations in brand extension

Broniarczyk, Susan M. - 1992 - [Mikrofiche-Ausg.]

Persistent link: https://www.econbiz.de/10004204514

From Close to Distant: The Dynamics of Interpersonal Relationships in Shared Goal Pursuit

Huang, Szu-chi; Broniarczyk, Susan M.; Zhang, Ying; … - In: Journal of Consumer Research 41 (2015) 5, pp. 1252-1252

This research examines how individuals’ relationship with others sharing the pursuit of the same individual goal may change from early to later stages of the pursuit. In one qualitative field study, one lab study, and a 7-day field experiment, consumers demonstrated a tendency to view others...

Persistent link: https://www.econbiz.de/10011125814

Choose, Choose, Choose, Choose, Choose, Choose, Choose: Emerging and Prospective Research on the Deleterious Effects of Living in Consumer Hyperchoice

Mick, David Glen; Broniarczyk, Susan M.; Haidt, Jonathan - In: Journal of business ethics : JOBE 52 (2004) 2, pp. 207

Persistent link: https://www.econbiz.de/10006881103

Perceptions of assortment variety: The effects of congruency between consumers#8217 internal and retailers#8217 external organization

Morales, Andrea; Kahn, Barbara E.; Mcalister, Leigh; … - In: Journal of retailing 81 (2005) 2, pp. 159

Persistent link: https://www.econbiz.de/10006607074

The Importance of the Brand in Brand Extension

Broniarczyk, Susan M.; Alba, Joseph W. - In: Journal of marketing research : JMR 31 (1994) 2, pp. 214-228

Persistent link: https://www.econbiz.de/10006687054

The Reciprocal Effects of Brand Equity and Trivial Attributes

Broniarczyk, Susan M.; Gershoff, Andrew D. - In: Journal of marketing research : JMR 40 (2003) 2, pp. 161-175

Persistent link: https://www.econbiz.de/10006650432