Similar Search Results

Kawahara, Tatsuya - In: Journal of marketing theory and practice : JMTP 30 (2022) 3, pp. 342-360

Persistent link: https://www.econbiz.de/10013358781

Su, Lixun; Cui, Annie Peng; Walsh, Michael F. - In: Journal of marketing theory and practice : JMTP 27 (2019) 3, pp. 269-281

Persistent link: https://www.econbiz.de/10012181620

Mäder, Ralf - 2005 - 1. Auflage

Persistent link: https://www.econbiz.de/10002570478

Castan, Björn - In: Online Targeting und Controlling : Grundlagen - …, (pp. 169-184). 2011

Persistent link: https://www.econbiz.de/10009156056

Chuang, Su-jen; Ding, Cherng G. - In: International journal of market research : JMRS ; the … 55 (2013) 1, pp. 149-172

Persistent link: https://www.econbiz.de/10009716377

Rossiter, John R. - In: The journal of brand management : an international journal 21 (2014) 7/8, pp. 533-540

Persistent link: https://www.econbiz.de/10010462635

Hellén, Katarina; Sääksjärvi, Maria - In: Journal of marketing management : MM 29 (2013) 1/2, pp. 141-157

Persistent link: https://www.econbiz.de/10009733427

Feldmann, Sandra - 2007

Persistent link: https://www.econbiz.de/10003400480

Clark, C. Robert; Doraszelski, Ulrich; Draganska, Michaela - In: Quantitative marketing and economics : QME 7 (2009) 2, pp. 207-236

Persistent link: https://www.econbiz.de/10003885297

Farsky, Mario; Sattler, Henrik - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 52 (2007) 2, pp. 52-55

Persistent link: https://www.econbiz.de/10003502733