Purpose – This study aims to formulate recommendations for business-to-business (B2B) researchers, with the potential to increase the extent to which B2B research is relevant to managers. Design/methodology/approach – These recommendations are derived from and inspired by the grounded theory...

Epistemology of organizations denotes how we can gain knowledge of organizations. A critical, postmodernistic analysis suggests that the only knowledge we can gain from our traditional concepts of organization is emptiness. A proposed solution is to increase the understanding of individual and...