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Outward foreign direct investment (OFDI) from emerging countries to relatively low-wage countries has raised important questions about its impact on domestic technological development because of the small gap in terms of a technological lead. This paper develops hypotheses linking the impact of...
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The purpose of this paper is to present an integrated model for live streaming shopping (LSS) to examine the antecedents and consequences of consumers' attitudes. Based on the stimulus-organism-response (S-O-R) paradigm, this study investigates marketing stimuli effects within a live streaming...
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Purpose: The advancement of data analysis tools makes analyzing a huge amount of literature possible. This paper aims to identify tourism information technology research trends with the assistance of Toolkit for Academic Research (CATAR) to answer two research questions: the status of tourism...
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Purpose – The purpose of this study is to propose a model investigating the effectiveness of travel blogs as a relationship marketing tool. Specifically, the mediating role of online relationship quality (RQ) dimensions between the attributes of blogs and e-loyalty is modeled. Furthermore, the...
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