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How Does Perceived Effectiveness Affect Adults’ Ethical Acceptance of Anti-obesity Threat Appeals to Children? When the Going Gets Tough, the Audience Gets Going

Charry, Karine; Pelsmacker, Patrick; Pecheux, Claude - In: Journal of Business Ethics 124 (2014) 2, pp. 243-257

campaigns. The present study evaluates the ethical acceptance by adults of anti-obesity threat appeals targeting children …

Persistent link: https://www.econbiz.de/10010938075

Children perceptions of emotional and rational appeals in social advertisements

Nicolini, Valentina; Cassia, Fabio; Bellotto, Massimo - In: Young consumers : insight and ideas for responsible … 18 (2017) 3, pp. 261-277

Persistent link: https://www.econbiz.de/10011786179

The influence of PSA's likeability on children’s intentions to eat healthy food

Nicolini, Valentina; Cassia, Fabio - In: International review on public and non-profit marketing 19 (2022) 1, pp. 15-36

Persistent link: https://www.econbiz.de/10013168352

Determining the main factors affecting consumers' acceptance of ethical advertising : a review of the Jordanian market

Alshurideh, M.; Al Kurdi, Barween; Hussien, Alhareth … - In: Journal of marketing communications 23 (2017) 5, pp. 513-532

Persistent link: https://www.econbiz.de/10011849992

Dove : shifting standards and ideal self-perception

Castillo Castro, Karyme - In: The International trade journal 38 (2024) 1, pp. 91-98

Persistent link: https://www.econbiz.de/10015376590

The communication effects of audience situation and message framing on smoking cessation

Yang, Dong-jenn - 2013

This study examined the communication effects of smoking cessation by using message framing (positive messages/negative messages) and audience situation (smoker/nonsmoker and high/low self-efficacy). The study used 207 valid homogeneous subjects and a between-subject experiment method was...

Persistent link: https://www.econbiz.de/10010224763

From elicitation to consumption : assessing the longitudinal effectiveness of negative emotional appeals in social marketing

Antonetti, Paolo; Baines, Paul; Walker, Lorna - In: Journal of marketing management : MM 31 (2015) 9/10, pp. 940-969

Persistent link: https://www.econbiz.de/10011405171

Message framing effects on food consumption : a social marketing perspective

Garg, Nitika; Govind, Rahul; Nagpal, Anish - In: Australian journal of management 46 (2021) 4, pp. 690-716

Persistent link: https://www.econbiz.de/10012662623

The effectiveness of consume-less appeals in social marketing

Balderjahn, Ingo; Hoffmann, Stefan - In: Journal of macromarketing 44 (2024) 2, pp. 258-275

Persistent link: https://www.econbiz.de/10014584731

Use of brand community markers to engage existing lifestyle consumption communities and some ethical concerns

Gordon, Ross; Jones, Sandra; Barrie, Lance; Gilchrist, Heidi - In: Journal of macromarketing : examining the interactions … 35 (2015) 4, pp. 419-434

Persistent link: https://www.econbiz.de/10011413158