People who have played games have often experienced the process of being fully absorbed by the task, or Flow. Engaged students experience aroused pleasure that is synonymous with intrinsic motivation. This study (N=160) looks at whether the game-derived motivation continues to impact...

Purpose: A competitive hospitality environment requires attracting new target markets. The purpose of this research is to investigate how young travelers’ intention to stay and electronic word-of-mouth (eWOM) are impacted by a hotel’s environmental sustainability...

The study examines relationships between visual electronic service quality and two different brand hotels. Further, the study assesses customers’ overall satisfaction for two different brands (upscale and mid-scale) to learn salient factors for such evaluation.

This study describes the impact of changes in e-atmospherics in internet advertisings on consumer clicks and purchases. The study describes two unobtrusive field experiments: testing the impact of a third-party endorsement message embed in email advertising on customer clicks and purchases and...