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Vorwort -- Präambel -- Einführung in das digitale Zeitalter -- Mensch und Gesellschaft im digitalen Zeitalter -- Infrastruktur des digitalen Zeitalters -- Informationssysteme und Daten des digitalen Zeitalters -- Geschäftsmodelle und Märkte des digitalen Zeitalters.
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Business and Information Systems Engineering (BISE) is at a turning point. Planning, designing, developing and operating IT used to be a management task of a few elites in public ad-ministrations and corporations. But the continuous digitization of nearly all areas of life changes the IT...
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The concepts of customer relationship management (CRM) and knowledge management (KM) both focus on allocating resources to supportive business activities in order to gain competitive advantages. CRM focuses on managing the relationship between a company and its current and prospective customer...
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In recent years, many companies have strived to enhance their customer-relating capability with knowledge management instruments. A survey conducted by the authors, however, indicates that successful implementations of such initiatives are still comparatively rare. In this paper we present a...
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In recent years, many companies have infused more and more self-service technology into their customer relationships. As a result the balance between high-tech and high-touch has become a key challenge of today's customer relationship management initiatives. In this paper, we present a...
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