We study the interaction of customer capital and productivity through brand reallocation across firms. We develop a … firm dynamics model with brands as transferable customer capital, heterogeneous firm productivity, and variable markups. We … study the matching process between transferable brand capital and core productivity, which can be inefficient with …

potential customers after its market introduction. The introduction of a product innovation under a brand name might generate … established brand to introduce the product innovation into the market …The market launch of product innovations is the most visible output of a firm's investment in innovation activities. To …

thirty years of past brand-related investment flows. Using firm-specific trademarks as investment proxies, our results show a …Most marketing practitioners and scholars agree that marketing assets such as brand equity significantly contribute to … a firm's financial performance. In this paper, we model brand equity as an unobservable stock that results from up to …

costs. Research therefore repeatedly stressed the positive relationship between collaborative R&D and innovation performance … terms of gains for innovation performance, but also show that collaboration has decreasing and even negative returns on … product innovation if its intensity increases above a certain threshold. In particular, costs start outweighing benefits if a …

costs. Research therefore repeatedly stressed the positive relationship between collaborative R&D and innovation performance … collaborative R&D projects in the firms' total R&D project portfolio. For a sample of 2,891 firms located in Germany, active in … collaborative R&D projects in total R&D projects is associated with a higher probability of product innovation and with a higher …

costs. Research therefore repeatedly stressed the positive relationship between collaborative R&D and innovation performance … collaborative R&D projects in the firms' total R&D project portfolio. For a sample of 2,891 firms located in Germany, active in … collaborative R&D projects in total R&D projects is associated with a higher probability of product innovation and with a higher …

potential customers after its market introduction. The introduction of a product innovation under a brand name might generate … established brand to introduce the product innovation into the market. …The market launch of product innovations is the most visible output of a firm's investment in innovation activities. To …

potential customers after its market introduction. The introduction of a product innovation under a brand name might generate … established brand to introduce the product innovation into the market. …The market launch of product innovations is the most visible output of a firm's investment in innovation activities. To …