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De main en main : trois histoires de médiation marchande, de marketing et de marketers
Cochoy, Franck - 1995 - [Mikrofiche-Ausg.]
Persistent link: https://www.econbiz.de/10004595049
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Une histoire du marketing : discipliner l'économie de marché
Cochoy, Franck - 1999
Persistent link: https://www.econbiz.de/10004028543
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Another discipline for the market economy : marketing as a performative knowledge and know-how for capitalism
Cochoy, Franck - In: The laws of the markets, (pp. 194-221). 1998
Persistent link: https://www.econbiz.de/10001302299
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Calculation, qualculation, calqulation: shopping cart arithmetic, equipped cognition and the clustered consumer
Cochoy, Franck - In: Marketing theory 8 (2008) 1, pp. 15-44
Persistent link: https://www.econbiz.de/10009870678
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"Market-things inside" : insights from Progressive Grocer (United States, 1929 - 1959)
Cochoy, Franck - In: Inside marketing : practices, ideologies, devices, (pp. 58-84). 2011
Persistent link: https://www.econbiz.de/10008938710
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Calculation, qualculation, calqulation: shopping cart arithmetic, equipped cognition and the clustered consumer
Cochoy, Franck - In: Marketing theory 8 (2008) 1, pp. 15-44
Persistent link: https://www.econbiz.de/10003674834
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Reconnecting marketing to 'market-things' : how grocery equipment drove modern consumption (Progressive Grocer, 1929 - 1959)
Cochoy, Franck - In: Reconnecting marketing to markets, (pp. 29-49). 2010
Persistent link: https://www.econbiz.de/10008808339
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Myriam's "adverteasing" : on the performative power of marketing promises
Cochoy, Franck - In: Journal of marketing management : MM 31 (2015) 1/2, pp. 123-140
Persistent link: https://www.econbiz.de/10010511378
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The American Marketing Association : a handrail for marketers and marketing history
Cochoy, Franck - In: Journal of historical research in marketing 6 (2014) 4, pp. 538-547
Persistent link: https://www.econbiz.de/10010434531
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Driving a shopping cart from STS to business, and the other way round : on the introduction of shopping carts in American grocery stores (1936-1959)
Cochoy, Franck - In: Organization : the critical journal of organization, … 16 (2009) 1, pp. 31-55
Persistent link: https://www.econbiz.de/10003802969