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The rise of the virtual reality (VR) marketplace : exploring the antecedents and consequences of consumer attitudes toward v-commerce
Luna-Nevarez, Cuauhtemoc; McGovern, Enda F. - In: Journal of internet commerce 20 (2021) 2, pp. 167-194
Persistent link: https://www.econbiz.de/10012514127
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A real child in a virtual world : exploring whether children's participation in MMORPGs transforms them into virtual retail shoppers
Hota, Monali; Derbaix, Maud - In: International journal of retail & distribution management 44 (2016) 11, pp. 1132-1148
Persistent link: https://www.econbiz.de/10011640060
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Gathering pre-purchase information for a cruise vacation with virtual reality : the effects of media technology and gender
Martínez-Molés, Víctor; Jung, Timothy; … - In: International journal of contemporary hospitality management 34 (2022) 1, pp. 407-429
Persistent link: https://www.econbiz.de/10012798199
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Towards better interaction between salespeople and consumers : the role of virtual recommendation agent
Ben Saad, Sihem; Choura, Fatma - In: European journal of marketing 57 (2023) 3, pp. 858-903
Persistent link: https://www.econbiz.de/10014226022
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Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh K.; Hughes, David Laurie; Wang, Yichuan; … - In: Psychology & marketing 40 (2023) 4, pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
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Engaging with avatar in virtual regenerative tourism
Liu, Shuxu; Hao, Fei - In: Journal of travel and tourism marketing 41 (2024) 6, pp. 864-879
Persistent link: https://www.econbiz.de/10014566339
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A systematic literature review of virtual embodied experience
Chen, Juan; Ning, Changhui; Chen, Congbo - In: Psychology & marketing 40 (2023) 11, pp. 2167-2185
Persistent link: https://www.econbiz.de/10014432387
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Imagination versus telepresence : consumer patronage intention toward peer-to-peer accommodations in photo-enhanced imaginative conditions and virtual reality contexts
Fan, Xiaojun; Jiang, Xinyu; Deng, Nianqi - In: Journal of travel research : a quarterly publication of … 62 (2023) 8, pp. 1647-1666
Persistent link: https://www.econbiz.de/10014384373
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Diversity representation in virtual environments : how brand motives mediate consumer perceptions
Ferraro, Carla; Sands, Sean; Demsar, Vlad; Cohen, Justin - In: Australasian marketing journal : AMJ ; official journal … 32 (2024) 3, pp. 239-249
Persistent link: https://www.econbiz.de/10015137991
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Mapping collective consciousness to consumer research : in-person to virtual social presence
Lee, Hyunjung Crystal; Broniarczyk, Susan M.; Zheng, … - In: Journal of consumer psychology : JCP ; the official … 34 (2024) 4, pp. 694-704
Persistent link: https://www.econbiz.de/10015144281