Torres, Edwin N. - In: Contemporary research methods in hospitality and tourism, (pp. 189-202). 2022
on the use of ethnography in hospitality and tourism settings. Variations of ethnography such as netnography, chrono … ethnography, and ethnographic interviews are explained along with their benefits and drawbacks. This chapter includes guidance on … how to conduct an ethnography including the scope and context, length of the project, access to and selection of …