Ackerman, David; Walker, Kristen - In: International Journal of Culture, Tourism and … 6 (2012) 3, pp. 209-222
Purpose – The purpose of this paper is to examine the effect of the physical environment of night markets in Taiwan, mediated by “ renao ” (translated as bustling with noise and excitement) on need fulfillment and shopping satisfaction. Design/methodology/approach – Grounded theory,...