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Perception or capabilities? : an empirical investigation of the factors influencing the adoption of social media and public cloud in German SMEs
Hassan, Sohaib S.; Reuter, Christian; Bzhalava, Levan - In: International journal of innovation management 25 (2021) 1, pp. 2150002-1-2150002-26
Persistent link: https://www.econbiz.de/10012507896
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Technological advancements and social challenges for one-to-one marketing
Fowler, Danielle; Pitta, Dennis; Leventhal, Richard C. - In: The journal of consumer marketing 30 (2013) 6, pp. 509-516
Persistent link: https://www.econbiz.de/10010227345
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The strategic enterprise
Tuten, Tracy L. (contributor) - 2010
Persistent link: https://www.econbiz.de/10008702374
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Social cognitive theory and the technology acceptance model in the cloud computing context : the role of social networks, privacy concerns and behavioural advertising
Ratten, Vanessa - In: Adoption of innovation : balancing internal and …, (pp. 43-56). 2015
Persistent link: https://www.econbiz.de/10011301932
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Business Models for the Social Mobile Cloud : Transform Your Business Using Social Media, Mobile Internet, and Cloud Computing
Shelton, T. - 2013 - 1. Aufl.
Fully exploit new conditions and opportunities created by current technological changesThe combined impact of social technologies, the mobile Internet, and cloud computing are creating incredible new business opportunities. They are also destroying unprepared companies, transforming industries,...
Persistent link: https://www.econbiz.de/10011676642
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New paradigm of digital marketing in emerging markets : from social media to social customer relationship management
Alavi, Shirin - In: International journal of management practice : IJMP 9 (2016) 1, pp. 56-73
Persistent link: https://www.econbiz.de/10011591714
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Transformation capability
Labusch, Nils; Winter, Robert; Uhl, Axel - In: Digital enterprise transformation : a business-driven …, (pp. 89-112). 2014
Persistent link: https://www.econbiz.de/10010471039
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Digital enterprise transformation : a business-driven approach to leveraging Innovative IT
Uhl, Axel (ed.); Gollenia, Lars Alexander (contributor) - 2014
Persistent link: https://www.econbiz.de/10010459651
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Digital enterprise transformation : a business-driven approach to leveraging Innovative IT
Uhl, Axel (ed.); Gollenia, Lars Alexander (ed.) - 2016
1. The importance of technological trends and how to exploit them for business excellence / Axel Uhl, Matthias Born, Agnes Koschmider, Tomasz Janasz -- 2. Digital capability framework : a toolset to become a digital enterprise / Axel Uhl, Matthias Born, Agnes Koschmider and Tomasz Janasz -- 3....
Persistent link: https://www.econbiz.de/10014498498