We examine how investment advisors guide the decision-making process of mutual fund investors by comparing the flow-performance sensitivity of no-load funds and the three main classes of load fund shares, conditional on the state of the market. We show that load investors are more sensitive to...

We conduct a volatility decomposition to identify the source of performance differences between low volatility and high volatility mutual funds. Higher return covariances between fund holdings is associated with more fund-level exposure to the idiosyncratic volatility effect. The average...