Subscription commerce emerged as an up-and-coming phenomenon in retailing that enables shoppers to automatically receive recurring deliveries of consumer goods. One important dimension along which subscription services differ is the degree to which the content of each delivery is surprising....

This research investigates the opportunities in multichannel retailing that may enable firms to integrate mobile services in accordance with their overall marketing objectives. Using a multiple case study method, the authors conduct an exploratory study, followed by survey research to verify the...

Hierarchical loyalty programs award elevated customer status (e.g., “elite membership”) to consumers who meet a predefined spending level. However, if a customer subsequently falls short of the required spending level, firms commonly revoke that status. The authors investigate the impact of...

Roadm@p to E-Business — Eine Methode für den erfolgreichen Umgang mit Technologien in der marktorientierten Unternehmensführung -- Herausforderungen an die Kompetenzen moderner Supply Chain Manager -- Geschäftsprozesskompetenz -- Supply Chain-orientierte Geschäftsprozesse zur Sicherung...

Fifteen years after its commercial launching, the Internet has become the second most imp- tant distribution channel (after high street retailing) and a major source of customer infor- tion and empowerment (Urban 2003, 2005; Constantinides/Fountain 2008). A number of - cent developments in this...

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge...

Interactive Web 2.0 Applications in the Multi-Channel Marketing for Retailers -- How to Maintain a Process Perspective on Retail Internationalization: The IKEA Case -- Trade Credit Periods in Retail Commerce for Products of Mass Consumption: An Application to Spanish Legislation -- Customer...

Die Autoren bieten Lösungen für etablierte Unternehmen, die mit disruptiven Herausforderungen konfrontiert sind. Basierend auf umfangreichen Untersuchungen und Diskussionen wurde ein einzigartiger Managementansatz, der High 5 Ansatz, entwickelt, der die erfolgreiche Selbstdisruption...

The authors offer solutions for established corporations facing disruptive challenges. Based on extensive research and discussion, a unique management approach, the High 5 approach, has been developed to promote successful self-disruption in established corporations. At the center of this...